Clean and sharp is the look for men this autumn, updated with seasonal colours, fabrics and key pieces. It’s also important that the wardrobe works in a simple and efficient way, which is why design longevity is particularly important at H&M’s men’s department. "This season’s collection is about indispensible fashion essentials and about creating your own look", says Andreas Löwenstam, Design responsible at H&M Man.
For ladies, the upcoming collection is all about strong new shapes and bouncy, sculptural qualities. Strong colours versus black and white are one of the key highlights. The materials are not exactly all for cold weather, some of the pieces include silk and patent. For the men it’s all about the classic tailored and sophisticated look. Colours include the versatile shades of grey, camel and blue with orange as an accent. The latest H&M lookbook stars Swedish model Frida Gustavsson and Jeremy Dufour with photography by Andreas Sjödin
Peace x
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